The Battle of Voices 2024 concludes with groundbreaking podcast innovations and celebrations – ThePrint – ANIPressReleases

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The day started with an insightful keynote from advertising legend KV Sridhar (aka Pops), Global Chief Creative Officer at Nihilent Limited, who shared valuable anecdotes on the power of storytelling. Pops is known for leading teams that have created top advertising campaigns such as ‘I Love You Rasna’, ‘Hamara Bajaj’ and ‘Wah Taj’. This was followed by an introduction to The Battle of Voices by Dr. Amit Nagpal, Founder and Chairman of Bloggers Alliance, which aims to celebrate storytellers – creators, students or professionals. Dr. Amit emphasized the power of storytelling: “Our hearts are connected to stories, our brains are wired for stories and our ears want to listen to stories. We want our stories to be heard, because our experiences are stories, our complaints are stories, and sometimes the greatest burdens on our souls are our untold stories.”

The first panel, Podcasts: The New Marketing Powerhouse, featured industry leaders such as Shimona Mathur (MnM Talkies), Vineet Kanabar (Matrix Partners) and Archana Kapoor (Radiofest). They discussed how podcasts are reshaping brand storytelling and marketing. The panel emphasized that the success of podcasts is not determined by chasing numbers, but by consistency and building a niche community of listeners. Long-term credibility leads to easier marketing and conversions, with podcasts becoming an important tool for generating awareness and engaging audiences through unique storytelling lenses.

This was followed by an engaging interactive session on Digital Storytelling & Voice Modulation, led by Tathagata Chowdhury, a seasoned theater actor and founder of Theatrician. He captivated audiences with techniques to improve storytelling skills and performance behind the microphone.

At the event, Sachin Karnik, founder of The Great Unicorn Hub, also spoke about the art of storytelling when pitching startups to investors, highlighting how compelling stories can pique investor interest. Harjeet Khanduja, Sr VP HR at Reliance Jio, shared insightful anecdotes on the power of storytelling and podcasts, and showed how modern leaders and organizations can use podcasts to authentically connect with their audiences.

Another highlight was the second panel, The Future of Digital Storytelling: Elevating Podcasts & Vodcasts, with insights from Rima Amarapurkar (Podcaster & Filmmaker), Nimisha Sirohi (Actor & Voiceover Artist), Aditya Kuber (Ideabrew Studios) and Mae Mariyam Thomas ( Maed in India). The panel explored how podcasts go beyond simple dialogues or celebrity interviews, providing a platform for storytellers to share personal and impactful stories on any topic close to their hearts. This was followed by Mantra (popular actor, podcaster and director, MnM Talkies) addressing the winners for their win.

The Battle of Voices 2024 Awards recognized top and emerging talents in podcasting:

* Aishwarya Ashok took first place in the Professional – Indie Podcast category for her podcast Founder’s Foyer, while Rakesh Soni (India Unveiled) and Samentha Fernandes & Arnold Medeira (The Weekend Brain) shared second place.

* In the Professional – Regional Podcasts category, Soham Sabnis took first place with Mangalwar Marketing, followed by Sohm Kurulkar, who took second place for Cosmos Star Media.

* The Professional – Backed by Studio category was dominated by Dakshin Gangotri for their docu-podcast series India’s Greatest Journeys, produced by MnM Talkies, while Abhishek Mittal took 2nd place for Wisdom Whispers, backed by Ideabrew Studios.

* In the Student Podcasts category, Alina Shaikh, Jahnvi and Shreya (Fergusson College, Pune) won first place for Gaavgunj, while Aaqib Rangraze won second place for Baawra Mann. Additionally, CNS Narsee School received a special award for their exceptional efforts in podcasting with CNS Den.

This year’s event was made possible by the contributions of our Industry Partners, MnM Talkies, and Masterclass Partners, Ideabrew Studios, who shared their expertise in podcast growth and production. Key collaborations with The Radio Festival, Theatrician, Maed in India and India Podcast List helped shape the narrative around the evolution of podcasting in India, while The Daily Eye was our dedicated media partner.

The event would not have been complete without the support of our Music and Gifting Partners, Hoopr, Primes & Zooms and Kitabe Book Club. The winners received a 1-year Creator Elite subscription from Hoopr AI, along with coupons for podcast and video gear from Primes and Zooms, along with some insightful books from Kitabe Book Club. The special guests and jury received some unique Indian-made fragrances, powered by Exclusive Gifting Partner, A Fragrance Story, for their valuable contributions and expertise.

As the event came to a close, Dr. Amit Nagpal’s thoughts on personal branding for podcasters: “You don’t build your personal brand. Other people do too, when they see excellence and are proud to associate with you.”

This was followed by Yashika Begwani, Founder of Voice of Achievers, who expressed her gratitude: “The growth of podcasts as a communication medium has been nothing short of phenomenal. We are excited to see how this dynamic form of storytelling continues to evolve and look forward to hearing more from these talented creators in the future.”

The event also extended a heartfelt thank you to the Jio Institute for working as venue partners and to all the judges, participants and sponsors for their continued support.

For media inquiries or more information, please contact: www.voiceofachievers.com, www.bloggersalliance.org.

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