Superfoods in snacks: a tasty path to healthier eating

Last updated:Nov 1, 2024, 10:15 IST

The concept of “superfoods” refers to foods that are nutrient dense, meaning they provide substantial nutrients for fewer calories

Almonds, cashews and pumpkin seeds are excellent sources of magnesium. (Representative image)

In today’s fast-paced world, snacking is often seen as an indulgence rather than a useful part of our diet. But with a shift in consumer preferences and a growing emphasis on health, superfoods have found their way into the snack aisle, redefining what it means to snack consciously. According to Saransh Gupta, co-founder of NutrooYumm, the right ingredients can transform snacks from guilty pleasures into nutritional powerhouses. “Snacking is often considered unhealthy, but adding certain ingredients can make snacks both healthy and tasty. Superfoods like nuts, corn, beetroot and quinoa are great for improving health and satisfying all cravings,” he says. Rich in minerals, vitamins and antioxidants, these superfoods add essential nutrients without piling on empty calories.

The concept of “superfoods” refers to foods that are nutrient dense, meaning they provide substantial nutrients for fewer calories. Gupta emphasizes that superfoods such as nuts, seeds and whole grains with this benefit are not only satisfying, but also support conscious snacking. vitamins and minerals that contribute to more energy and overall well-being. This nutritional density makes these foods ideal for people who are conscious of their calorie intake, as they provide more benefits per bite than traditional snacks, “including superfoods in our diets improves our immunity and general well-being, in addition to increasing our energy levels.” Plus, they’re packed with antioxidants that protect our bodies from cell damage, providing a delicious taste experience without the compromise of artificial additives.

The growing demand for superfoods goes beyond nuts and seeds; The Indian market is witnessing an increased demand for berries, exotic nuts and nutrient-rich seeds, signaling a shift towards more conscious, health-conscious choices. Deepak Aggarwal, Secretary General of the National Dry Fruits Council of India (NDFC), sheds light on this trend: “The demand for new super fruits, berries and seeds is growing rapidly in India as consumers shift to healthier eating habits.” blueberries, cranberries, chia seeds, pumpkin seeds and Brazil nuts are embraced for their unique health benefits. Berries, for example, are prized for their powerful antioxidants, which combat oxidative stress in the body, packed with essential proteins. Minerals are believed to support protection against chronic conditions such as cancer. Brazil nuts, known for their high selenium content, play a crucial role in thyroid health, while pecans provide heart and bone benefits thanks to their calcium, magnesium and potassium.

Furthermore, as busy lifestyles demand more convenient solutions, dried fruit is becoming popular as a portable and nutritious snack alternative. These snacks contain all the essential nutrients of fresh fruit, but are particularly convenient thanks to their longer shelf life. “Dehydrated fruit is gaining popularity as a convenient and nutritious alternative to fresh fruit. They have a longer shelf life and can be just as useful,” adds Aggarwal. For health-conscious consumers, they are an excellent choice to enjoy the natural sweetness of fruit without the need for preservatives or added sugar.

Generation Z, in particular, is in favor of this shift and is often willing to pay a premium for nutrient-dense foods that meet their health goals. This preference for superfoods has become even more pronounced following the COVID-19 crisis, as the emphasis on immunity and wellness has increased dramatically. “Generation Z in particular is willing to pay a premium for superfruits that improve their health, preferring less nutritious options,” says Aggarwal. This health-promoting generation recognizes the immune-boosting properties of nuts, seeds and berries, which provide the essential minerals and energy needed to maintain a robust and healthy lifestyle.

Incorporating superfoods into our daily snacking habits is more than just a trend; it represents a sustainable shift towards health and wellness. Through choices like nuts, seeds, berries and dried fruit, we not only enjoy the flavors of nutrient-rich foods, but also create a foundation for healthier habits that support immunity, energy and overall well-being. Consumers have a wealth of options to snack smarter and live better, one tasty snack at a time.