Tata to do fast trading with Neu Flash; to take on Blinkit, Instamart, Zepto: Report

The Tata group is reportedly foraying into high-speed commerce with its latest offering Neu Flash, an offshoot of its e-commerce venture Tata Neu. It is expected to compete with Zomato’s Blinkit, Swiggy Instamart and Zepto – the top three players in the fast commerce space.

According to a report in the Economic Times, Tatas are the latest players to join the ultra-fast delivery segment after Flipkart and Reliance Industries. Neu Flash will be rolled out in the coming weeks to select users who want to shop in categories such as groceries, electronics and fashion.

Neu Flash will be powered by BigBasket for the supermarket segment, while Croma will sell electronics and phones, and Tata Cliq will sell fashion and lifestyle products.

Tata’s foray comes after Flipkart entered the market with its service called ‘Minutes’, and Reliance JioMart is retesting the service after discontinuing 90-minute delivery under JioMart. Meanwhile, Blinkit, Instamart and Zepto already control 85 percent of the fast trading market. Competition among players is increasing as high-speed commerce grows faster compared to e-commerce and other forms of retail.

Additionally, Zepto is raising $150 million from local investors after raising $1 billion in two months as it poses a challenge to Blinkit, which has about a 40 percent market share.

Tata’s e-pharmacy, 1mg, which delivers medicines within a few hours in select regions in Delhi-NCR, is also expected to go fully live on Neu Flash.