Don’t sell your powerful camera short with low performance cards

As professionals, we take great pride in our equipment and the fact that we have the best tools. We spend countless hours testing and investing in the right cameras, making sure we pick and pack the perfect lenses for the job.

So with all the time and investment we’ve spent on our setup, the last thing we want to do is let our gear (and ourselves) down with low-performance memory cards.

Sometimes it’s just a mistake; all memory cards are basically the same, so it doesn’t matter, right? Other times it’s a matter of budget; it’s more important to buy a slightly better lens or a nicer camera bag, right? And perhaps sometimes we get carried away by a bargain; this card is super cheap so i can get two for the price of one more expensive one so doesn’t that make more sense?

The truth is that your memory card is the single most important part of your setup. It’s more important than the lens on the front of your camera, or even the camera itself. After all, if your card can’t keep up with what you’re shooting (or can’t deliver the speed you need to discharge), then it doesn’t matter how good your glass is or how brilliant your body is.