Blinkit introduces new EMI payment option for orders above ₹2,999; check details

On By Yukito

Blinkit has introduced the EMI feature to increase affordability for its users. Albinder Dhindsa, CEO of Blinkit, announced the achievement on social media, highlighting its role in helping users’ financial planning. The EMI option is applicable on all orders above ₹2,999, except gold and silver coins. Dhindsa said the initiative aims to help customers manage their expenses by spreading payments over time.

“We have introduced EMI buying on Blinkit!” Dhindsa stated in his announcement. “We believe this will improve affordability and enable our customers to better plan financially.”

The move comes as high-speed trading platforms look to increase customer retention by offering financially accessible services. Blinkit’s EMI feature aims to increase customer loyalty by providing flexible payment options for higher value orders. This is in line with the trend among e-commerce platforms to offer EMI schemes to attract price-sensitive buyers amid economic fluctuations.

Founded in 2013, Blinkit, formerly known as Grofers, has been expanding its services to compete with rivals such as Swiggy Instamart and Zepto. The introduction of EMI payments marks another effort by Blinkit to differentiate its platform and provide greater convenience to users.

Blinkit is increasing the range of products on its platform, including high-priced products such as iPhones and other electronics. This new feature will aim to expand the platform’s reach to more buyers. With fast delivery, competitive pricing and now easier payment options, Blinkit is working to strengthen its position in the competitive grocery and essentials delivery sector.

Blinkit also recently launched a 10-minute return and exchange service for clothing and footwear, available in major cities such as Mumbai, Bengaluru, Hyderabad and Pune. This feature is intended to address sizing issues, allowing customers to quickly obtain replacement parts. Additionally, Blinkit now allows users to add a GSTIN when checking out business purchases, allowing businesses to claim a GST refund of up to 28%.