5 Fastest Growing Spirits in the Indian Market

The Indian spirits market has changed rapidly in recent years. As more and more people earn higher incomes, move to cities and develop new tastes, India’s love for different types of drinks has grown. Young people in particular are looking for new experiences and trying a variety of spirits that go beyond traditional choices. Here’s a look at the drinks currently gaining popularity in India and why people love them.
Today’s Indian consumer is exploring a wide range of spirits, from classic favorites to modern, innovative options. Premiumization is an important trend, as more and more people are willing to pay for higher quality and unique flavors. This is especially true in urban centers, where consumers like to try spirits that offer something new.

Gin, whisky, tequila, rum and flavored vodkas are leading the way in this evolving market. The demand for this spirit shows that Indian drinkers are becoming increasingly curious and open to experimenting with what’s in their glass.

Let’s take a closer look at each of these trending spirits:
Gin: Gin has made a big comeback in India. Although gin has a long history here, it has become popular again thanks to its fresh, botanical flavors and ease of mixing into cocktails. Indian consumers, especially in cities, love to experiment with new flavors, and gin is perfect for this. It’s not just imported brands; local distilleries make their own high-quality gin, adding unique ingredients to suit the Indian palate. This trend is in line with what is happening around the world, as more and more people look for drinks that offer a special experience.

Vodka: Vodka has always been a popular drink in India, but has recently found a new lease on life, especially among young people. The rise of flavored vodkas has made this spirit exciting again, offering options such as fruity, spicy or even spicy flavors. Vodka’s ability to mix smoothly with various mixers makes it a favorite at parties and gatherings. This shows a shift in the way young Indians like to drink: they want something easy to enjoy, yet full of flavour.

Tequila and Mezcal: Tequila, and more recently mezcal, have become trendy choices among younger consumers in India. These agave-based drinks have a distinct taste and an interesting story behind their production, appealing to a generation that values ​​authenticity. As more bars and restaurants include tequila and mezcal on their menus, Indian drinkers are learning to appreciate this spirit beyond just shots: enjoying it in cocktails or even sipping it slowly to savor the flavor.
Whiskey: Whiskey has always had a special place in India, but there is a new interest in premium options. Both international brands and locally made whiskeys offer high-quality choices that meet the demand for richer, more complex flavors. Indian single malts in particular are becoming popular, combining local ingredients with traditional methods. This newfound love for homegrown whiskey shows that Indian drinkers value quality and take pride in products that reflect their own heritage, but also appeal to a global audience.

Rum: Rum has been consumed in India for a long time, but is now experiencing a revival, especially among those who enjoy discovering new flavors. Craft rum and spiced rum bring new excitement to this category, offering more depth and complexity than before. Spiced rums in particular have become popular because they add extra layers of flavor, perfect for both sipping and mixing. This revival of rum is part of a larger trend: many people are rediscovering traditional drinks, but with a modern twist.

As more Indians move to cities and their incomes rise, they have greater access to premium spirits and are willing to spend more for a better drinking experience. Exposure to global trends, thanks to travel and social media, has also opened up a world of new options. Today’s Indian consumers want variety and like to try drinks that suit their lifestyle and personality. This shift means people are moving away from the familiar and embracing a wider range of minds.

Looking to the future, a number of trends are likely to shape the market even more. Low-alcohol drinks and ready-to-drink cocktails (RTD) are becoming popular, especially among younger people who want something quick and easy to enjoy. These drinks offer the convenience of a cocktail without the need for a bartender. There is also a growing interest in sustainable practices, with consumers looking for brands that use eco-friendly packaging and ethical sourcing. It’s clear that Indian drinkers are becoming more thoughtful about what they choose, focusing on quality, convenience and care for the environment. The Indian spirits scene is evolving in exciting ways, combining tradition with new trends and a global outlook. As these changes continue, it is clear that India is becoming a major player in the world of spirits. It’s an exciting time for anyone eager to explore what the world of drinks has to offer.
Contributed by: Mattia Antonio Cianca, Co-Founder and Vice President of the Sommeliers Association of India
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